Start from what you are trying to know — whether a vial contains what the label claims — and purity does not answer that question.
Quantitation against a certified reference material assumes the sample and standard are treated identically through the analytical method, which is why the method for calibration matters as much as the method for measurement.
The purity of the reference standard is stated on its certificate, and your content figure is only as good as that purity certificate is.
Pharmacopoeial guidance on quantitative methods specifies validation steps for linearity, range, accuracy and precision that most research-grade work does not claim to meet.
The practical summary: if you are ordering from a new supplier, budget for content assay on the first lot.