Mechanically, a high purity does not guarantee high content because it says nothing about how much of anything is in the vial — a vial could be 99 per cent pure but only half full.
Water content and counter-ion content are part of the gross mass but not part of the content assay result, which is why the two do not sum to label claim.
For peptides at 214 nanometres the response is roughly proportional to the number of peptide bonds, so truncation impurities have lower response factors and overestimate content.
Where content data have been published from testing services on common peptides, the spread between services on identical material is typically a few per cent.
I would not rely on a content figure from a lab that is not willing to state their standard's purity on request.
The practical summary: if you are ordering from a new supplier, budget for content assay on the first lot.