A high purity does not guarantee high content because it says nothing about how much of anything is in the vial — a vial could be 99 per cent pure but only half full.
Quantitation against a certified reference material assumes the sample and standard are treated identically through the analytical method, which is why the method for calibration matters as much as the method for measurement.
The purity of the reference standard is stated on its certificate, and your content figure is only as good as that purity certificate is.
Where content data have been published from testing services on common peptides, the spread between services on identical material is typically a few per cent.
I would not rely on a content figure from a lab that is not willing to state their standard's purity on request.
If a supplier gives you content without the standard's purity, ask them to provide it.