Specifically, the short answer is that purity says "what fraction of detected material is the target" while content says "how many milligrams of the target are present," and those are two different things.
The purity of the reference standard is stated on its certificate, and your content figure is only as good as that purity certificate is.
More usefully, running multiple independent aliquots of the same sample should give results that agree to within the method precision, which is usually one to three per cent.
Quantitation against a standard requires that the standard be traceable to a national metrology institute, and certificates for research-grade standards claim that traceability.
The practical summary: if you are ordering from a new supplier, budget for content assay on the first lot.