Concretely, two measures of the same vial can agree on purity and disagree on content by a few per cent, which usually means the content assay used a different standard.
Running multiple independent aliquots of the same sample should give results that agree to within the method precision, which is usually one to three per cent.
If a sample shows high purity but low content, the explanation is usually that the standard used for quantitation had a different purity than claimed.
The relative standard deviation on replicate quantitations of a homogeneous sample should be below two per cent when the method is under control.
Worth noting that the standard certificate carries its own uncertainty, usually on the order of two to three per cent, which the sample result inherits.
Ask for both the purity and the content, and do not accept purity alone.